Over the past two years, your Florida Region FJMC webmaster has been taking a deep dive into the Metaverse of Men’s Club, viewing countless websites and Facebook pages to learn about close to one hundred different Conservative, Reform and Orthodox Jewish Men’s Clubs and Brotherhoods that populate the Sunshine State. This virtual journey through a wonderland of websites and a sea of social media has resulted in the conclusion that some Men’s clubs and Brotherhoods have an excellent web and social media presence; others haven’t updated their content in several years. The rest are nearly invisible.
The effective use of your website and social media can help you to grow your Men’s Club or Brotherhood. It can be used to to increase awareness of and membership in your Men’s Club or Brotherhood from your existing Temple members. You can also use it to find new members, amplify your “message” and increase the reach of your fundraising campaigns through strategic reposting of your “brand” and “content” to your Temple’s social media as well as strategic partners like your local JCC or unrelated “local” Jewish themed Facebook Groups. You can also use social media like Facebook to create an event, build the buzz and increase advance registration or ticket sales for your events.
Social media also has a dark side. To paraphrase the 19th century German philosopher Frederick Nietzsche, ‘Sometimes when you stare into the abyss, the abyss stares back‘. The successful amplification of your message on social media to an audience outside of your existing Temple membership could have unintended consequences, including bullying, copyright issues or possible legal liability through promoting a Casino night, a football pool or a raffle.
Your website and social media are tools; use them wisely. One of the ways that the Florida Region of FJMC serves the needs of our affiliated network of Jewish Men’s Clubs and Brotherhoods is through a free, comprehensive review and analysis of your club’s website and social media presence to help identify potential problems and suggest improvements to facilitate greater exposure and membership growth for your Men’s Club, Brotherhood and ultimately, your synagogue. We can also help to cross promote your club events and activities and increase traffic to your website through www.FloridaRegionFJMC.org, the home for news and information about FJMC affiliated Jewish Men’s Clubs and Brotherhoods in the Sunshine State.
This message is brought to you by the Florida Region of the Federation of Jewish Men’s Clubs (FJMC). We are part of a global confederation of over 200 Jewish Men’s Clubs and Brotherhoods representing over 20,000 members across the United States, Canada, Latin America, and beyond. Learn more about how your Jewish Men’s Club or Brotherhood can affiliate with the FJMC at: https://www.fjmc.org/content/affiliating-fjmc.
The Florida Region of FJMC serves the needs of affiliated Men’s Clubs and Brotherhoods throughout the State of Florida. Get to know more about the FJMC Florida Region and our growing network of Jewish Men’s Clubs and Brotherhoods at www.floridaregionfjmc.org and please visit and LIKE our Florida Region FJMC Facebook Group at www.facebook.com/FloridaRegionFJMC.
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