An effective Men’s Club Newsletter is a valuable tool that YOUR Men’s Club can use to communicate with your current membership as well as to raise awareness and visibility of your Men’s Club in the greater community. It can help your Men’s Club to establish credibility and a “Brand”, notify your target audience of your Men’s Club’s activities and achievements, recent and upcoming programming and other timely and relevant information. It doesn’t matter whether you’re a small or large Men’s Club or anything in between, an effective Men’s Club newsletter can help build lasting relationships with your membership base.
The six essential elements of an effective Men’s Club newsletter are:
AUDIENCE KNOWLEDGE: Segment / tailor your newsletter content to your target audience. The more finely-tuned your Newsletter, the more effective your communication will be – which means higher click-through rates AKA more interaction with your target audience -current and prospective Men’s Club members and supporters, your Shul, the greater Jewish community, etc. As you craft your newsletter, tailor your message to reflect your audience’s personality, style and interests.
GOOD CONTENT to engage your readers through interesting topics.
STRONG SUBJECT LINE: Newsletter subject lines are like first impressions. They should create intrigue and tell your audience what to expect as they open your newsletter.
VISUALLY APPEALING TEMPLATES: Your newsletter should be representative of you and your Men’s Club’s “Brand”. Consistency is the key, and that means your logo, contact info, and all other elements should be in the same place every time. Leave room for your design elements in order to build a highly read and engaging newsletter.
CONTACT AND SOCIAL INFORMATION: Let your audience know how they can interact with your Men’s Club, interact with YOU – Does your Men’s Club have it own website, Facebook page, email address or a telephone number? If not then how do people contact you?
CALL TO ACTION: End every Newsletter with a direct call to action – the NEXT step your target audience should take, the message you want your newsletter readers to come away with.
The poster child for an effective and dynamic Men’s Club Newsletter is the “COS MENS CLUB NEWSLETTER”, earning the Ohev Shalom Men’s Club of Maitland, FL a GOLD 2021 Torch Award in Club Administration. For more information about the COS Men’s Club Newsletter and to subscribe contact COS Men’s Club Co-President and Newsletter Editor Elliott Davis at elliottdavis613@gmail.com. You can learn more about the Ohev Shalom Men’s Club on their website www.OhevShalom.org/organizations/mens-club/ or on their Facebook Group https://www.facebook.com/COSMensClub.
Check out the August 2022 issue of the COS Men’s Club Newsletter at:
The Florida Region of the FJMC serves the needs of Jewish Men’s Clubs and Brotherhoods throughout the State of Florida from the Panhandle to Miami. If you are not yet affiliated with the Federation, then today is the day to join us. Get to know more about the FJMC Florida Region and our growing statewide network of dynamic Jewish Men’s Clubs and Brotherhoods on our website https://www.floridaregionfjmc.org and please visit and LIKE our FJMC Florida Region Facebook Group at https://www.facebook.com/FloridaRegionFJMC
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